Cool Investments is a family office that invests directly and through private equity funds, backing majority-owned companies as well as fund investments. The firm sees itself as a partner for entrepreneurs, management teams and funds, and focuses on growth through cooperation and innovation. Its roots are in fashion retail, and its investment activity is firmly embedded in fashion, retail and real estate. Cool Investments supports businesses with online, cross-channel and international expansion, combining direct shareholdings with private equity and venture capital exposure alongside a long-term entrepreneurial approach.