Elsa Mitchell

28 February 2026

Project Monday

Gerald Edelman is delighted to announce that its Corporate Finance team has successfully advised the shareholders of Rockstead Group (“Rockstead”), a leading governance, risk, and compliance consultancy serving the regulated financial services sector, on its sale to private equity backed company, Broadstone Group (“Broadstone”).

24 December 2025

Acquisition of MMS Medical Limited by Allvida Group AB

Allvida Group AB has completed the acquisition of MMS Medical Limited, an Ireland-based supplier of medical equipment specialising in mobility, rehabilitation, disabled access and community care products. The transaction strengthens Allvida’s presence in the MedTech distribution market and supports its strategy of partnering with niche healthcare businesses that improve patient outcomes across the care journey. Gerald Edelman acted as buy-side financial due diligence adviser to Allvida on the transaction.

2 December 2025

Project Lincoln

Gerald Edelman's Corporate Finance Team has successfully advised AB Key LLP (‘AB Key’) on its transaction with Astra Holding Group Ltd (‘Astra’). About the Target AB Key is a specialist provider of maintenance services across London and the Southeast, bringing deep expertise across multiple service lines, including but not limited to access control, door entry systems, glazing, CCTV, alarms and automated gates. About the Buyer Astra specialises in partnering with and supporting growth of UK based industrial and service businesses. Many of these companies, like AB Key, have been built over decades and play a critical role in keeping buildings safe, compliant and operational. Astra’s approach is to support the growth of these businesses through investments and innovation, while preserving their identity and culture. About the Deal For many years, AB Key has supported estates, property managers and developers with the maintenance, repair and installation of key systems and security infrastructure. This partnership marks an important milestone in Astra’s strategy to build a diversified portfolio of profitable UK SMEs that provide essential services to the built environment. Under the new partnership, Astra will work closely with the founders, Rob Douglas and Jennifer Fuller, and the entire AB Key team to guide strategy, support customer relationships and help drive the next stage of growth.

5 November 2025

Project Dover

Gerald Edelman advises on the sale of Albion & East to Urban Pubs and Bars About the Target Albion & East, backed by private equity firm, Imbiba, is a collection of four vibrant all-day bar-restaurants situated in prime London locations. Each design-led venue fosters a welcoming neighbourhood atmosphere – seamlessly transitioning from coffee and hotdesking by day to a lively destination for pizza, cocktails, and late-night socialising. About the Buyer Urban Pubs and Bars is London’s largest independent pub operator. Founded in 2014, the business operates a growing portfolio of 60 pubs, bars and restaurants across London, with turnover approaching £100 million in the last twelve months. About the Deal  The acquisition strengthens Urban Pubs & Bars’ position in the London hospitality market, adding four exceptional venues and a respected brand to its portfolio. At the same time, Albion & East will benefit from the scale, expertise and resources of a large strategic partner. This transaction provided an ideal exit opportunity for Albion & East’s shareholders, with Urban Pubs & Bars well-placed to take the business from strength to strength.

5 June 2025

Project Clover

Gerald Edelman has advised the shareholders of Click Competitions on its sale to Winvia Entertainment. About the Target Click Competitions Limited (“Click Competitions”) is a leading UK-based online prize competition platform, hosting multiple weekly draws that offer entrants the chance to win cars, luxury goods, and cash prizes. Each draw attracts tens of thousands of participants, thanks to a broad and engaged customer base across the UK drawn by the platform’s exciting and varied prize offerings. About the Buyer Winvia Entertainment is a leading competition and gaming platform built on the principles of innovation, integrity, and customer-centricity. It has a portfolio of well-known brands, including Best of the Best and Princess Casino. About the Deal This acquisition significantly strengthens Winvia Entertainment’s position in the online gaming and competition sector, while allowing Click Competitions to benefit from the scale, expertise, and resources of a larger group.