Daniel Westley

5 November 2025

Project Dover

Gerald Edelman advises on the sale of Albion & East to Urban Pubs and Bars About the Target Albion & East, backed by private equity firm, Imbiba, is a collection of four vibrant all-day bar-restaurants situated in prime London locations. Each design-led venue fosters a welcoming neighbourhood atmosphere – seamlessly transitioning from coffee and hotdesking by day to a lively destination for pizza, cocktails, and late-night socialising. About the Buyer Urban Pubs and Bars is London’s largest independent pub operator. Founded in 2014, the business operates a growing portfolio of 60 pubs, bars and restaurants across London, with turnover approaching £100 million in the last twelve months. About the Deal  The acquisition strengthens Urban Pubs & Bars’ position in the London hospitality market, adding four exceptional venues and a respected brand to its portfolio. At the same time, Albion & East will benefit from the scale, expertise and resources of a large strategic partner. This transaction provided an ideal exit opportunity for Albion & East’s shareholders, with Urban Pubs & Bars well-placed to take the business from strength to strength.

8 April 2025

Project Gray

Gerald Edelman have successfully advised on the sale of Medtech company, Edge Medical Limited (“Edge Medical”) to AddLife AB Group (“AddLife”). About the Target Established in 2013 by Mark Vujovich, Edge Medical is a fast-growing, leading distributor of advanced orthopaedic products and services. Built on longstanding, exclusive partnerships with globally renowned manufacturers, the company supplies both public and private hospitals across the UK with a comprehensive portfolio of cutting-edge solutions. Edge Medical has developed a strong reputation for identifying and commercialising innovative technologies, and is active in multiple orthopaedic surgery segments, including spine, biologics, pain management, and minimally invasive procedures. About the Buyer AddLife, a publicly listed company on the Swedish stock exchange, operates across 30 European countries through 86 entrepreneur-led subsidiaries. With annual revenues exceeding 10 billion SEK, AddLife brings significant investment capability and expertise to support Edge Medical’s next phase of growth. The acquisition aligns with AddLife’s strategy to expand in the UK and Irish markets, while strengthening its position in the orthopaedic surgery segment. About the Deal  Edge Medical will continue to operate independently within AddLife’s group, expanding its already impressive orthopaedic presence into the UK and Ireland. AddLife’s decentralised business model ensures that the entrepreneurial spirit and drive that built the business continues to drive its expansion with a long-term owner. Additionally, access to complementary products and services from other AddLife companies will further enhance Edge Medical’s market position.

12 December 2024

Whisky Me Limited

Gerald Edelman has successfully advised on the sale of Whisky Me Limited (“Whisky Me”), the subscription-based whisky service, to Glenkeir Whiskies Ltd. About the Target Founded in 2017, Whisky Me has revolutionised whisky tasting by delivering premium single malt and world whiskies directly to subscribers in unique recyclable pouches. With its innovative approach and curated selection, the business has cultivated a loyal subscriber base and gained recognition for bringing whisky to a new generation of enthusiasts. The business gained widespread recognition in 2021 when it appeared on the TV show, ‘Dragon’s Den’, where it secured investment from three dragons; Deborah Meaden, Tej Lalvani, and Peter Jones; becoming only the sixth business in the history of the show to secure three dragons. About the Buyer Glenkeir Whiskies Ltd is the owner of The Whisky Shop, the UK’s largest specialist whisky retailer. The company offers over 400 different whiskies from across the world, and has its own official magazine, Whiskeria. About the Deal This acquisition marks an exciting chapter for Whisky Me, aligning it with The Whisky Shop’s expansive retail and ecommerce network and shared passion for showcasing exceptional whiskies.